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The web site has the following on the web site, "Welcome to London Car Buyer." We saw that the web site also said " Car buyer in London? Sell my car in London? Cash car buyer in London? London car buyer are different to other online used car buyers that you may have visited." It also said " We are not part of a large impersonal cash for cars organisation - we are a small independent cash car buyer company and offer a bespoke service, tailor made around YOU! And we cover the London area. We offer a secure, personalised service tailored to YOUR REQUIREMENTS. Service - we will provide you." The header had London as the highest ranking optimized keyword. This keyword is followed by sell my car, sell car, and sell car London which isn't as urgent as London. The other words londoncarbuyer.co.uk uses is sell my car London. sell car in London is included and might not be seen by web crawlers.